Web site audit

While ordering web site audit from our specialists you could reach:

• Customer shopping behavior and trends
• Online reach for targeted customers
• Conversion ratios
• Strategy to streamline marketing tactics and increase return on investment (ROI)
• Recommended next steps
  

We provide a premium traffic analysis report for potential clients that would like to improve their online performance.

Our traffic analysis provides insight on traffic volume, method visitors are using to locate the website, as well as sources driving the traffic. We analyze these trends to identify information such as whether the traffic is relevant and has potential for high conversion or whether the sources driving the traffic align with the intended marketing strategy.

Components of the Web Site Analysis

• implementation of overall keywords analysis by search engines (Google, Yahoo) in this area and based on interests of target audience;
• creation of semantic core – groups of keywords, which represent business (nearly 100-200 keywords) on the Internet;
• audit of site structure and content;
• creation of titles and descriptions of main pages, preparation of offer/recommendation for correction and  creating new pages based on semantic core of keywords;
• preparation of description for registration in catalogues and website ranking, recommendations and links building;
• restoration of back links, preparing strategy for publishing links to partner websites or other Internet resources;
• analysis of website position in the scope of business;
• analysis of website visibility on the Internet;
• analysis of users search requests in this theme;
• analysis of competitor’s websites visibility;
• presentation of main tips for website optimization;
• analysis of tags <title>, meta-tags description, titles <h1>;
• recommendations for writing robots.txt files;
• finding of pages duplicates;
• finding of not working links;
• analysis of working “404 error”;
• analysis of not working URLs;
• analysis of tags of ALT content;
• optimization of inside pages.

For companies interested in improving performance that do not yet have a website, please allow us to outline the available opportunities and expected benefits.